“‘The creator always comes first.’ And so far, Frederator has yet to...

Frederator Times

July 31st, 2015

“‘The creator always comes first.’ And so far, Frederator has yet to go back on its word.”

That statement is the foundation of Fred Seibert’s Frederator Networks. Furthermore, Matt Gielen, Director of Programming and Audience Development at Frederator Networks, speaks and writes about creator importance and support on a regular basis.

Inside ChannelMeter focuses its new MCN Spotlight series on Channel Frederator.

The article gets how Channel Frederator meshes its data driven information and individual human attention to bring out the best in creator support and programming.

What are the results of Channel Frederator’s efforts? MCN Spotlight says, “When we compared their growth over the last quarter, we found the median subscriber growth of Channel Frederator partners was 50% more than that of other YouTube channels. And in terms of view growth, Channel Frederator partners outperform other channels, too.”

That’s all

Gwen

(Via http://blog.channelmeter.com/post/124742595635/mcn-spotlight-channel-frederator)

Korilakkuma needs a cuddle buddy.

Presented by Frederator and Cartoon Hangover

July 31st, 2015

Korilakkuma needs a cuddle buddy.

Be that cuddle buddy: http://frdr.us/1dMcJB1

By our Intern Jillian | StashRiot

Do YOU love Peppa Pig? We do! Count with us as...

FredBot

July 30th, 2015

Do YOU love Peppa Pig? We do! Count with us as we discover the 25 things that Fredbot loves most about Peppa Pig!

(Art by Intern Nikki)

Did someone say LEGOS? Check out this pic of Lucy in...

FredBot

July 29th, 2015

Did someone say LEGOS? Check out this pic of Lucy in Lego New York vs. Lucy in Real Life New York!

It’s dangerous to go alone!

Channel Frederator

July 29th, 2015

It’s dangerous to go alone!

Take this amazing speedart by imJenn with you.

(Via https://www.youtube.com/watch?v=L6pcPXdnW0A#!)

How I Would Design Community on YouTube

Frederator Networks

July 29th, 2015

YouTube’s abandonment of Google+ was announced this week. I thought it would be an interesting exercise to think about how I would design community on YouTube.

I would focus on:

  • users speaking with each other
  • users speaking with channels
  • knowing when this happens
  • sharing content between users
  • starting with mobile

It’s hard for users to talk to each other. Reduce the functions of a social network to:

  • making connections
  • sharing videos with those connections
  • having conversations with those connections

YouTube is a video platform, so make messaging the most primary of its secondary capabilities.

  • make it easy for me to share a video with you on YouTube at the click of a button
  • you get notifications when I do so
  • Plug all of this into all the other social platforms in a thoughtful way. Hell, give me a way to share a video of me telling you how much I love this “Bravest Warriors” episode into Snapchat with the URL.
  • Enable good filtering for the senders and receivers.

Then I’d think about where to take public community.

  • steal from reddit, which is basically a 90s-style BBS - good for one end of the age spectrum, good for the middle - multiple age brackets use YouTube, not just young people
  • turn channel comments into this style of message board - I can’t really talk to you as a channel on YouTube, comments are too free-form and out of the way; that’s why I go to Twitter to do that
  • count comments publicly
  • count responsiveness publicly
  • create an engagement rank out of those data points
  • do something old school and roll out a chart - or make available via API so OpenSlate can do it - give channels a discernible reason to be engaging beyond feel-good fluff

The rub is really where I as the YouTube platform would want engagement to happen and where I as the viewer want engagement to happen.

As YouTube my sales unit is the video and my currency is watch time.

As a viewer my sales unit is often the video, but it could be the channel/creator/artist. My currency is responses to my share.

I currently get that on Facebox/Instagram, Snapchat, Twitter, et. al.

Originally posted by Jeremy Rosen @ LinkedIn. 

Adventure Time, c’mon grab your stash!

Presented by Frederator and Cartoon Hangover

July 29th, 2015

Adventure Time, c’mon grab your stash!

Stash Finn and Jakehttp://frdr.us/1VbnhLV 

By our Intern Nikki | StashRiot

Adventure Time: The Enchiridion & Marcy’s Super Secret Scrapbook!!!...

Pendleton Ward's Cartoon Tumblr

July 27th, 2015

Adventure Time: The Enchiridion & Marcy’s Super Secret Scrapbook!!!

The word is out about the upcoming two-in-one book from esteemed authors Martin and Olivia Olson (AKA Hunson Abadeer and his daughter Marceline). Adventure Time: The Enchiridion & Marcy’s Super Secret Scrapbook!!! is the hero’s handbook and the Vampire Queen’s personal scrapbook, bound together in one tidy package. Featuring design by Sean Tejaratchi, and artwork by Renee French, Tony Millionaire, Celeste Moreno, Aisleen Romano, and Mahendra SinghAdventure Time: The Enchiridion & Marcy’s Super Secret Scrapbook!!! goes on sale on Shocktober 6. Mark your calendars.

The first argument I had with my new boss in cable,...

Fred Seibert's Tumblr

July 26th, 2015

The first argument I had with my new boss in cable, the media visionary Bob Pittman, was in early May 1980 at The Movie Channel. I’d handed in my first script for my first promo (”James Bond Week”), Bob crossed out my last line “Only on The Movie Channel,” and scribbled…  

“Conveniently schedule on The Movie Channel.”

Quizzed, Bob told me “Convenience always wins.” I argued with him for months (who wants to be edited?), but I’ve been quoting his long held wisdom ever since. Because he was right, Bob was always right.  

“Content is King.” 

“It’s all about the distribution.” 

“The company with the most money (technology, design, ideas, fill in the blank) triumphs.” 

In the media business, everyone you talk to knows everything. They (hell, me) can bleat on and on as to why their hypothesis is the right one. But Bob was on to something. Every real media innovation –the printing press, telegraphs, telephones, radio, television, VCRs– made our lives more easier, and it’s no knock on the human condition that we like things to become less complicated. 

Think about everything from the cotton gin, which kicked off the industrial revolution, or Ford’s Model T, the first really popular automobile, or the iPhone for that matter. Hammers, screwdrivers, the printing press, electric lights, indoor plumbing, you name it, we’ve spent thousands of years figuring out convenient methods of accomplishing tasks. 

When technology solves a problem for media, figuring out an easier way for something to happen, of course we all jump as fast as possible. If you’re old enough, remember seeing your first cassette or Walkman. What must it have been like to hear radio for the first time, or television? To some it seemed like the Devil was visiting earth it was so mind blowing. But, of course, it was all of us adopting a simpler way to get information, entertainment, eye or ear candy. 

Naturally, we quickly wanted HBO when there suddenly became a way to see movies –unedited for content or length, no commercials– in our own homes. When Netflix made it even easier who the heck thought they were going to fail

Let’s project ourselves into the future, shall we? Which one of us will opt out of Google’s self driving car, and insist on a vehicle with manual wind down windows and stick shifts? And Uber, what are those worldwide fights about? Convenience, it always wins out. 

The concept of convenience doesn’t answer every question in media, for sure. There are a lot of complicating factors, timing, pricing, marketing, you know the rest. But for me, when an old idea is dominant, and a new one comes along that makes it easier for me to get what I want when, where, and how I want it, I’m there, and fast. YouTube, anyone?!   

We’ve all heard the theories as to who will be champion in the future of media. Whenever the pontification begins, I remember that Bob Pittman is always right. 

“Convenience always wins.”

Thanks @Lucas_Shaw for the original tweet

(Via https://twitter.com/Lucas_Shaw/status/624645268328202240)

Fredbot characters are enjoying the summer with their balloon bonanza! Those...

FredBot

July 26th, 2015

Fredbot characters are enjoying the summer with their balloon bonanza! Those things are seriously the coolest..

(Via https://www.youtube.com/user/Fredbot)

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    Adventure Time, and all associated graphics © 2009-2013 Cartoon Network. A Time Warner Company. All Rights Reserved.

    ChalkZone, The Fairly Oddparents, Fanboy & Chum Chum, Nickelodeon, My Life as a Teenage Robot, Oh Yeah! Cartoons, Random! Cartoons, and all associated graphics © 1998-2013, Viacom Intl. All Rights Reserved.

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    The views and opinions expressed on this blog belong to Fred Seibert, Frederator Studios, Bellport Cartoons, Inc., JoeJack, Inc., FS Holdings 2005, Inc., and/or Frederator Networks, Inc. and do not necessarily reflect the views of Cartoon Network, Nickelodeon, Time-Warner, Turner Broadcasting, Viacom Intl., MTV Networks, or The Empire.